Some cool celebrity skin magazine images:
1946 Beauty Ad, Lux Soap, with Actress Gene Tierney
Image by classic_film Vintage 1940s Lux Soap advertisement, with celebrity endorsement of lovely film actress Gene Tierney (November 19, 1920 â" November 6, 1991), 1946. Tagline: "Be Lovelier Tonight! My Beauty Facials bring quick new loveliness" Ad touts Tierney's newest film, 20th Century-Fox's "Leave Her to Heaven" A bit about Lux soap, via Wikipedia: Introduced in the United States in 1924, Lux became the worldâs first mass market toilet soap with the tagline âmade as fine as French Soapâ. In the first two years of launch, Lux concentrated on building its beauty soap credentials. Advertisements offered consumers âa beauty soap made in the French methodâ at an affordable price, with the promise of smooth skin. [...] Using movie stars as role models, Luxâs strategy was to build relevance by looking at beauty through the consumerâs eyes. While still retaining the star element, the focus shifted to the consumer and the role of the brand in her life. Advertising commercials showed ordinary looking women with direct references to leading ladies from the movies such as Deanna Durbin and Deborah Kerr. In the 1960s, advertising was shifted to product stories and the romanticizing of brand through its âsensorial & emotionalâ dimensions. This was the era of âthe film star feelingâ and the âGolden Luxâ, featuring stars such as Sandra Dee, Diana Rigg and Samantha Eggar. The bathing ritual, the âfantasyâ element that has been the imagery of Lux, was created in this era. The brand also moved forward with launching LUX in the Middle East, entering a more conservative market. **************** Published in Redbook magazine, February 1946, Vol. 86, No. 4 Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).
1949 Cosmetics Ad, Woodbury Powder, with Actress & Singer Gloria De Haven
Image by classic_film Vintage 1940s makeup advertisement, with endorsement from Hollywood actress and singer Gloria De Haven (b. July 23, 1925) for Woodbury face powder Tagline: "Something Wonderful in New Woodbury Powder makes my Skin look Satin Smooth!" says Gloria De Haven, co-starring in Metro-Goldwyn-Mayer's 'Scene of the Crime' Published in Good Housekeeping magazine, October 1949, Vol. 129 No. 4 Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).